PERFORMANCE MARKETING
Paid, search and pages, optimised for pipeline.
B2B ad platforms optimise for clicks and form fills by default. Without pipeline data flowing back, budgets drift toward cheap leads that never buy.
WHAT WE DO
What’s included.
- Paid search (Google, Microsoft)
- Paid social (LinkedIn, Meta)
- SEO and content for search
- AI-search visibility (ChatGPT, Perplexity, Google AI Overviews)
- Landing pages and conversion rate optimisation
- Offline conversion tracking back to pipeline
HOW IT WORKS
Four steps, reviewed with you.
- 01
Audit
Accounts, tracking and pages.
- 02
Rebuild
Campaigns around ICP and pipeline value.
- 03
Test
Creative, offers and pages.
- 04
Report
Cost per qualified pipeline, not per lead.
WHAT YOU GET
Deliverables.
Restructured campaigns, new landing pages, an SEO roadmap and pipeline-based reporting.
WORKS WELL WITH
FAQ
Questions, answered.
What is AI-search visibility?
AI-search visibility means making sure your company is cited when buyers ask AI assistants like ChatGPT, Perplexity or Google’s AI Overviews for recommendations. It relies on clear, factual, well-structured content and credible third-party mentions.
TALK TO US
Tell us where your pipeline stalls.
Share a little about your team and targets. We’ll come back within one business day with how we’d approach it. [response time to confirm]